Discover the wonders
of PUGLIA…

Terra Madre Group

Terra Madre Group is the culmination of the long entrepreneurial and personal journey of Alessandro Paiano, a dynamic entrepreneur from Puglia with over twenty years of experience in the field. In the Itria Valley, a niche form of tourism has emerged, tailored to travelers, offering unique and evocative itineraries through the history, culture, ancient crafts, gastronomy, and nature of the region, allowing visitors to experience a Puglia that is both new and ancient.

These immersive experiences are carefully organized to explore the specific realities of the territory, bringing travelers into close contact with the authenticity of the Puglian land, in the spirit of the “professional traveler“.

Immersive experiences

A deep love for the Puglian land and an ethical commitment to reviving local traditions are the driving forces behind everything we do, fueled by the enthusiasm of sharing their beauty with visitors.

We believe in an immersive experience in the region, whether it be natural, architectural, cultural, or historical. We are inspired by the past: ancient recipes of traditional Puglian cuisine, old crafts, and historic homes, to weave together the threads of a new way of life.

Our Brands

The vibrant mosaic of Terra Madre Group is made up of the various activities developed over time: starting with Charming Tours, followed by Charming Trulli and Villas, leading to Trattoria Terra Madre and the Terra Madre Gardens, with many other challenges still evolving. Under a single brand, the well-integrated structure in the fields of travel, hospitality, and food envisioned, founded, and brought to success by Paiano from the 2000s to today continues to grow.

Charming Tours

IThe first element of Terra Madre Group came to life in 2002 with the founding of Charming Tours. Terra Madre Group’s interest in organizing immersive travel experiences rooted in the local area immediately became…

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Charming Trulli & VillAS

Hospitality is the second element of the Terra Madre Group project: Charming Trulli and Villas, the result of years of expertise and a synergistic interaction with the tours. This is aimed at travelers who need places to stop…

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Trattoria Terra Madre

In 2014, Trattoria Terra Madre made its debut as the third component of Terra Madre Group. In the atmosphere of the space, both indoors and outdoors, in the homey design, and in the menu, one finds all the culinary knowledge…

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Terra Madre GARDENS

The Gardens of Terra Madre are truly a fascinating project! They offer a complete overview of how organic farming and rural life can integrate and enrich both the culinary and educational experience…

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Sustainability

For years, we have been committed to environmental respect by adopting eco-friendly and low-impact solutions.

We offer walking, cycling, or eco-friendly transportation tours to promote sustainable tourism. We collaborate with local guides and suppliers to support the local economy and foster respect for the natural environment and cultural resources. Our activities are designed to have a low environmental impact and raise awareness of sustainability.

We use eco-friendly cleaning products and biodegradable materials to reduce environmental impact. For amenities, we use single-dose products in recyclable paper sachets made from olive oil. We inform guests about the sustainable practices we’ve adopted and involve them in eco-friendly activities to increase environmental awareness.

We practice organic farming without the use of pesticides or chemical fertilizers. Food waste and organic scraps are reused to create compost, contributing to a sustainable production cycle. We organize workshops and informational sessions on sustainable farming to educate the community. We cultivate a variety of plants to promote biodiversity, purchasing few seedlings as we reseed using seeds from previous years in seedbeds. We work the soil to ensure a depth of about 40 cm for the seedlings, which helps retain coolness and root moisture. Additionally, we have built two large wells to collect rainwater, contributing to water resource recycling.

We use seasonal ingredients from local producers to support the regional economy and ensure freshness and quality. Our dishes are made with zero-mile ingredients to reduce environmental impact. We implement waste reduction and composting practices to manage waste sustainably.

Testimonials…

FREEDOM: BEYOND THE BORDERS

Puglia: in the heart of Alberobello Episode of 09/21/2024
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STUDIO APERTO

Live news and insights on current daily topics from the Studio Aperto editorial team. Episode of 07/09/2024 from minute 5.05
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WHAT TO EAT IN PUGLIA

hard copy 10/2024 pages 98/105

…If you think that the best combination of burrata is with vegetables, then move to Alberobello and, while you enjoy the wonder of the trulli, you can taste the dishes of the Trattoria Terra Madre. An unexpected place, originally the breakfast room of the Charming Trulli e Ville scattered hotel, then became a restaurant opening…

TERRA MADRE RESTAURANT AND GARDENS

hard copy 07/2024 pages 24/27

A spectacular trullo with a rare internal courtyard, where tables are set up and small vegetable gardens are set up. The real protagonists are vegetables, in simple and now forgotten dishes, often served raw, accompanied by dairy products and cured meats from local producers.

DINNER IN THE GARDEN PUGLIA TREND

hard copy 20/05/2024 pages 9/11

…In Alberobello, Terra Madre is located in the center and allows you to eat next to rows of herbs and vegetables. But the owner Alessandro Paiano does more: he also makes his gardens available for school visits, and here the concept of sustainability is taken to the maximum, with daily care, respect for seasonality and…

THE BEST RESTAURANTS IN THE ITRIA VALLEY

Even in Italy there was the period of «km zero». TerraMadre will bring you much, much closer since the tables are in the middle of the garden, among courgettes, tomatoes, cabbages, cucumbers, or rather, the Barattiere cucumber, typical of this land, products of nature ready to jump on your plates. In fact, the menu stands…
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TERRA MADRE ESTIMATES 2024 AT +30% NEW OPENINGS COMING

A brand that encompasses a range of tourist activities that vary in the field of hospitality, travel organization and food in the Apulian territory, Terra Madre Group closed 2023 with a turnover of 1.4 million euros. The founder of the group Alessandro Paiano spoke to Pambianco Hotellerie about it: “After the 2023 figure, already growing…
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THE TRATTORIA YOU DON’T EXPECT

hard copy 15/08/2024 pages 89/93

In Alberobello, in the heart of the most evocative Puglia, there is a wonderful place to stop. The Trattoria Terra Madre, six expertly restored trulli and, in the outdoor area, a handful of tables gathered around a vegetable garden and under a vine pergola. Simple atmosphere, contemporary style and the cuisine we would all like….

THE FLAVOUR OF MOTHER EARTH

hard copy 06/2024 page 120

The Apulian Itria Valley with its trulli and traditions is a territory that inspires the best cuisines in the world. Alessandro Paiano, entrepreneur and expert traveler by profession, created Terra Madre Group here. Those who want to discover Puglia through new and hidden corners, far from the itineraries for distracted hearts, rely on his Charming…

TERRA MADRE GROUP PUGLIA BETWEEN VILLAS AND TRULLI

In the Itria Valley, Alessandro Paiano, a brilliant entrepreneur from Puglia with a thousand talents and a thousand curiosities, invents with Terra Madre Group a niche tourism, tailor-made for travellers, offering suggestive and original itineraries in the history, culture, ancient crafts, gastronomy and nature of his Region. The guest is welcomed in restored trulli full…
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